Chanel

Overview

This cinematic AI-generated campaign for Chanel Mademoiselle perfume was designed to capture a feeling of natural elegance and femininity. I moved away from a traditional narrative, using stunning AI visuals to create a serene, dreamlike atmosphere. My goal was to represent the perfume's light, floral essence through a visual journey with a woman in a field of pink tulips.

Challenges & Approach

The main challenge was translating the abstract qualities of a fragrance into a visual story. My approach started with AI generation, using a tool like Kling AI to create the core cinematic shots. For post-production, I then used a combination of professional software, including Photoshop and After Effects, for compositing and visual effects, and Davinci Resolve for the final color grade. Additionally, I sourced some creative assets from Freepik to enhance the final look.