More about me
More about me
More about me
About me
I’m a multidisciplinary creative driven by a deep love for design, storytelling, and purposeful execution. With a background in motion graphics, animation, and art direction, I bring a detail-focused approach to every project, merging aesthetics with function to craft visuals that not only look great but work hard.
Film and editing go hand in hand for me. My experience across both worlds helps me create emotionally-driven content that resonates. I’m not just focused on how things look, but how they feel and how they move people. Because in the end, emotion always sells more than logic.
Approach
01
Research
I start by looking for references and eye-candy visuals before approaching any project. It’s an essential and effective starting point for experimentation, helping shape direction, define tone, and unlock creative possibilities from the very beginning.
01
Research
I start by looking for references and eye-candy visuals before approaching any project. It’s an essential and effective starting point for experimentation, helping shape direction, define tone, and unlock creative possibilities from the very beginning.
02
Experimentation
Once I gather the necessary references, I begin experimenting by mixing styles. You can’t tell what works until you combine different design elements and see how they come together.
02
Experimentation
Once I gather the necessary references, I begin experimenting by mixing styles. You can’t tell what works until you combine different design elements and see how they come together.
03
Implementation
Implementation is where design comes to life. It’s not just about looking good; it needs to work well, feel right, and clearly deliver the message.
03
Implementation
Implementation is where design comes to life. It’s not just about looking good; it needs to work well, feel right, and clearly deliver the message.
My Expertise
01
Art Direction
My art direction approach focuses on creating visual systems that feel as good as they function. I’ve led creative work for brands like Porsche and Alshaya Group, ensuring every detail serves a purpose and tells a story.
02
Design
I create visuals that not only look good but actually solve real problems. Every pixel, space, and detail is there for a reason, carefully crafted to enhance the experience and leave a lasting impression.
03
Filming & Editing
For me, film and editing are like a horse and carriage—you can’t work on one without the other. My background in motion graphics and animation has trained my eye to notice every detail, helping me create videos that truly connect with people. Emotion always sells more than logic.
01
Art Direction
My art direction approach focuses on creating visual systems that feel as good as they function. I’ve led creative work for brands like Porsche and Alshaya Group, ensuring every detail serves a purpose and tells a story.
02
Design
I create visuals that not only look good but actually solve real problems. Every pixel, space, and detail is there for a reason, carefully crafted to enhance the experience and leave a lasting impression.
03
Filming & Editing
For me, film and editing are like a horse and carriage; you can’t work on one without the other. My background in motion graphics and animation has trained my eye to notice every detail, helping me create videos that truly connect with people. Emotion always sells more than logic.
01
Art Direction
My art direction approach focuses on creating visual systems that feel as good as they function. I’ve led creative work for brands like Porsche and Alshaya Group, ensuring every detail serves a purpose and tells a story.
02
Design
I create visuals that not only look good but actually solve real problems. Every pixel, space, and detail is there for a reason, carefully crafted to enhance the experience and leave a lasting impression.
03
Filming & Editing
For me, film and editing are like a horse and carriage—you can’t work on one without the other. My background in motion graphics and animation has trained my eye to notice every detail, helping me create videos that truly connect with people. Emotion always sells more than logic.
Selected Brands
Collaborated on high-end visual storytelling for Porsche’s electric vehicle campaign, merging power with cinematic silence.
Collaborated on high-end visual storytelling for Porsche’s electric vehicle campaign, merging power with cinematic silence.
Developed creative assets for national awareness campaigns focused on digital banking and public financial education.
Developed creative assets for national awareness campaigns focused on digital banking and public financial education.
Designed the full visual identity and user experience for the “Todo” game, blending fun, strategy, and brand storytelling into an engaging digital experience.
Designed the full visual identity and user experience for the “Todo” game, blending fun, strategy, and brand storytelling into an engaging digital experience.
Led brand content direction for key financial initiatives, focusing on clarity, trust, and sleek digital presence.
Led brand content direction for key financial initiatives, focusing on clarity, trust, and sleek digital presence.
Brought the “10-Minute Vacation” to life through playful visuals and sweet storytelling, capturing the joy, motion, and magic of handcrafted ice cream made fresh before your eyes.
Brought the “10-Minute Vacation” to life through playful visuals and sweet storytelling, capturing the joy, motion, and magic of handcrafted ice cream made fresh before your eyes.
Created snackable video content and social visuals blending humor, appetite appeal, and bold brand identity to transition customers from discontinued chicken popcorn to KFC nuggets as the new go-to snack.
Created snackable video content and social visuals blending humor, appetite appeal, and bold brand identity to transition customers from discontinued chicken popcorn to KFC nuggets as the new go-to snack.
Created a vibrant storyboard highlighting Pinkberry’s fun and healthy product range, combining playful visuals with feel-good energy.
Created a vibrant storyboard highlighting Pinkberry’s fun and healthy product range, combining playful visuals with feel-good energy.
Developed a playful brand presence promoting healthy products for dogs and cats, led by a unique English Bulldog character that adds charm, humor, and heart to every message.
Developed a playful brand presence promoting healthy products for dogs and cats, led by a unique English Bulldog character that adds charm, humor, and heart to every message.
Crafted launch visuals and cinematic video content blending elegance, innovation, and bold regional pride—positioning Kuwait as the gateway for Škoda Kodiaq’s debut in the Middle East.
Crafted launch visuals and cinematic video content blending elegance, innovation, and bold regional pride—positioning Kuwait as the gateway for Škoda Kodiaq’s debut in the Middle East.
Created promotional visuals and social content blending indulgence, elegance, and bold brand identity—highlighting The Cheesecake Factory’s signature desserts and dining experience in a way that drives appetite and footfall.
Created promotional visuals and social content blending indulgence, elegance, and bold brand identity—highlighting The Cheesecake Factory’s signature desserts and dining experience in a way that drives appetite and footfall.
Designed promotional visuals and digital coupon assets blending bold branding, service utility, and regional collaboration—offering a 20 EGP discount on Aramex and Shell's mobile oil change and delivery service in Egypt.
Designed promotional visuals and digital coupon assets blending bold branding, service utility, and regional collaboration—offering a 20 EGP discount on Aramex and Shell's mobile oil change and delivery service in Egypt.
Retouched premium food visuals and crafted appetizing content blending refinement, rich texture, and bold identity—spotlighting Steakanberger’s most delicious signature dishes with a mouthwatering, high-end presentation.
Retouched premium food visuals and crafted appetizing content blending refinement, rich texture, and bold identity—spotlighting Steakanberger’s most delicious signature dishes with a mouthwatering, high-end presentation.
Created snackable video content and social visuals blending humor, appetite appeal, and bold brand identity to transition customers from discontinued chicken popcorn to KFC nuggets as the new go-to snack.
Created snackable video content and social visuals blending humor, appetite appeal, and bold brand identity to transition customers from discontinued chicken popcorn to KFC nuggets as the new go-to snack.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Crafted launch visuals and cinematic video content blending elegance, innovation, and bold regional pride—positioning Kuwait as the gateway for Škoda Kodiaq’s debut in the Middle East.
Crafted launch visuals and cinematic video content blending elegance, innovation, and bold regional pride—positioning Kuwait as the gateway for Škoda Kodiaq’s debut in the Middle East.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
Collaborated on high-end visual storytelling for Porsche’s electric vehicle campaign, merging power with cinematic silence.
Collaborated on high-end visual storytelling for Porsche’s electric vehicle campaign, merging power with cinematic silence.
Developed creative assets for national awareness campaigns focused on digital banking and public financial education.
Developed creative assets for national awareness campaigns focused on digital banking and public financial education.
Designed the full visual identity and user experience for the “Todo” game, blending fun, strategy, and brand storytelling into an engaging digital experience.
Designed the full visual identity and user experience for the “Todo” game, blending fun, strategy, and brand storytelling into an engaging digital experience.
Brought the “10-Minute Vacation” to life through playful visuals and sweet storytelling, capturing the joy, motion, and magic of handcrafted ice cream made fresh before your eyes.
Brought the “10-Minute Vacation” to life through playful visuals and sweet storytelling, capturing the joy, motion, and magic of handcrafted ice cream made fresh before your eyes.
