About
Todo Happiness Campaign a digital activation designed to spread laughter and connection through community participation. Users are invited to upload a funny photo or video for a chance to be featured and win exciting prizes. The Todo character serves as both host and motivator, guiding participants with humor and charm. This campaign reinforces Todo’s role as a symbol of positivity while encouraging user-generated content and social interaction in a delightfully accessible format.
Client
Edita
Category
Branding
,
Identity
Year
2025

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